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The two greatest myths about global warming communications are
1) constant repetition of doomsday messages has been a major, ongoing strategy and
2) that strategy doesn’t work and indeed is actually counterproductive!
These myths are so deeply ingrained in the environmental and progressive political community that when we finally had a serious shot at a climate bill, the powers that be — led by team Obama! — decided not to focus on the threat posed by climate change in any serious fashion in their $200 million communications effort (see “Can you solve global warming without talking about global warming?“).